|
|
The Exclusive NARM Webinar
On Thursday, September 22, 2011,
at 1pm PST / 4pm EST
Kelli Richards will host an exclusive webinar featuring her eBook
"Taking the Crowd to the Cloud - Social Media for the Music
Industry"
Please click HERE to register (this event is free
to members and $29 for non-members. The first 15 colleagues of All
Access Group who use our exclusive code WEBINAR-15-narm, registration will be cost free.
The music industry has turned into a very
complicated space, and Kelli's new 80+ page eBook raises
the bar and demystifies social marketing, helping musicians, agents
and anyone in the industry to THRIVE - it empowers and transforms
the marketing mindset. Featuring 10 top social networks for
musicians, this eBook maximizes social media to build (and keep) an
audience. It holds the key to eMail Marketing, YouTube, Facebook,
Twitter and several hot secrets in Social Media. For more on the
book, click here.
Established in 1958, the National Association of
Recording Merchandisers (NARM) is the leading trade association for
music retailers; wholesalers; distributors; record labels;
multimedia suppliers; technology, telecommunications and media
companies; suppliers of related products and services; and
individual professionals and educators in the music business. The
Association advances the promotion, marketing, distribution, and
sale of music by providing its members with a forum for diverse
meeting and networking opportunities, information, and education to
support their businesses, as well as advocating for their common
interests.
|
|
Industry Interviews
An Intimate Chat with Video Director &
Producer, Robby Starbuck
This
month's Fireside Chat
is
an informal Q&A with Music Video Director and Producer, Robby
Starbuck.
Robby Starbuck is an artist
who's willing to take huge risks to walk the walk and paint his
unique voice on his own private canvas -- film. He's directed
music videos for such amazing artists as: Snoop Dogg, Smashing
Pumpkins, Escape The Fate, Metric, The Sounds, Pierce The Veil and
dozens of others and has, to date, almost 28 million
views on his YouTube channel.
Starbuck is pioneering a new
interpersonal relationship between music, video, artist and film.
He is first an artist, but constantly raises the bar on himself as
a CEO -- and on the industry in which he operates.
Kelli: Let's
switch gears a little bit and talk about the industry itself.
Video's been given new life by social media, and especially through
YouTube. Videos by Vevo alone were seen by almost 40% of the unique
US videos last year. Do you think video will continue its new
popularity after being on the decline for so long? If so, do
you think mainstream media, like MTV, could jump back on
board?
Robby
Starbuck: Well
there's two answers there, I think absolutely yes, as far as video
continuing its rise...if you look at the numbers and the statistics
... and combine it all, it's staggering. Now is the time when
we see the most music videos ever watched in the history of
television and the modern era. Click here to read
the rest of this article.
You can catch
my show every Monday at 5pm PST. http://BlogTalkRadio.com/AllAccessRadio.
|
|
Kelli's Picks!
RESOURCES
Taking the Crowd
to the Cloud - Social Media for the Music Industry
Social
media is literally your bridge from one reality to another -
creating fast and easy digital distribution and building
the transformation from musician or artist to BRAND and
building audiences along the way. Click above to learn more
about the eBook, or to simply sign up for Kelli's updates
on this space, sign up at http://bit.ly/AllAccessNsl (just
choose the eBook option at the end).
VizLingo - The Newest Gadget for Gen Z
VizLingo is a messaging tool that translates your
text into video on mobile devices. The UI is exactly what the new
generation of users demands, fun and easy! Just type, see and send.
The user simply types any message into VizLingo to see each word of their message illustrated by a 1-2 second
video clip. Streamed together (with subtitles at the bottom for the
less creative), it's a visual puzzle that can be sent anywhere -
directly to Facebook, Twitter, YouTube, mobile phones and email
addresses.
Fankix.com
Fans. Bands. Brands. Fankix delivers music fans around the
world a unique social experience, deeper interaction with musicians
and first-rate authentic content for free. It also provides artists
a new promotional platform, increased engagement with fans and a
new way to be discovered through social networks. Fankix provides
an innovative and more effective way to engage with consumers than
TV commercial, banner ads and Internet video pre-roll.
Pledge Music
PledgeMusic provides fans
and artists the opportunity to work together to make new records
and raise money for charity. By combining social networking
technology, old school music biz know-how and an irresistible menu
of exclusive incentives, fans can visit the site to hear great new
music, enjoy and share unique experiences with the artists they
love and actively participate in the release process.
EVENTS
San
Francisco Music Tech Summit
September 12,
2011. San Francisco, CA. The SF
MusicTech Summit brings together visionaries in the
music/technology space, along with the best and brightest
developers, entrepreneurs, investors, service providers,
journalists, musicians and organizations who work with them at the
convergence of culture and commerce. We meet to discuss the
evolving music/business/technology ecosystem in a proactive,
conducive to deal making environment.
Digital
Music Forum West
October 6-7,
2011. Los Angeles, CA. Join over 300 of the most influential music
and digital media leaders for this prestigious event in Los
Angeles. Get the latest info, exchange ideas and join discussions
about the latest developments in the digital music industry. To save your seat at my upcoming VIP breakfast on-site at DMF West
on FRI Oct 7th, please email my team at sandy@allaccesssgroup.com and
feel free to use code DMFW25 to save 25% off the registration fee
for Digital Music Forum West.
Digital Hollywood Fall
Oct 18th-21st,
2011. Marina Del Rey, CA. Digital Hollywood is the
premier entertainment and technology conference in the country.
Digital Hollywood has multiple tracks on each day. Attendees
will be free to move from conference room to conference
room during the day. There will be from four to seven
concurrent sessions - depending on the Day.
>PLAY - The
Berkeley Digital Media Conference
October 29,
2011 Berkeley, CA. Unlike other for-profit conferences and
organizations, >PLAY is 100% student organized and run ... but
you might not know it. >PLAY not only creates a professional yet
>playful environment, it is run by a devoted team of nearly 100
student volunteers who are infatuated with digital media. The
result: high energy, new ideas, close involvement with our sponsors
and attendees, and a fun, unforgettable experience.
|
|
Where to Find Kelli!
*Kelli Spoke at West Coast Songwriters Conference on
9/10
Kelli Richards
is thrilled to have spoken at the 31st Annual West Coast Songwriters Conference on
Saturday, September 10th at Foothill College as part of the panel
entitled "Where is the Music Industry Headed."
Few music conferences provide the intimate setting for
networking with prominent industry guests as this event does
each year. Attendees were provided the rare opportunity to participate
in one-on-one consultations with industry leaders at the top of
their game, and develop networking opportunities, attend
songwriting seminars, showcase bands, and learn about the latest
industry standards
*Kelli
Attended the San Francisco Music Tech Summit on
9/12
Each year, the SF MusicTech Summit brings together
visionaries in the music/technology space, along with the best and
brightest developers, entrepreneurs, investors, service providers,
journalists, musicians and organizations who work with them at the
convergence of culture and commerce. We meet to discuss the
evolving music/business/technology ecosystem in a proactive,
conducive to deal making environment.
*Kelli
Hosts a VIP Breakfast at Digital Music Forum West 10/7
On Friday, October 7th in Hollywood, from 8:00-9:00am Kelli
will host an intimate breakfast and discussion to kick off day two
of Digital Music Forum West. The
focus of this "breakfast club" will be her newest eBook
"Taking the Crowd to the Cloud - Social Media for the Music
Industry." VIP Breakfast and a printed copy of the eBook
(valued at $37) will be available to the first 20 people who
respond. Please
RVSP to reserve your VIP seat at the event to sandy@allaccessgroup.com by no later
than Tuesday, October 4th.
Big
Visions * Big Connections * Big Results
|
WANT TO
USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just
be sure to include this complete blurb with it:
A
veteran executive and thought leader in digital music and
entertainment (EMI, Apple, SGI), Kelli Richards now runs a
successful digital media consultancy focused on working with
innovative, game changing technology companies & identifying
new revenue streams for established artists and premium content
owners based on new business models and channels of distribution
afforded by disruptive technologies. She's also a sought after
high-end coach specializing in working with successful innovators,
entrepreneurs and artists/celebrities to help them be even more
successful and achieve greater results and balance in their lives.
If you are ready to take your life and your impact to the next
level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl
WANT TO
SEE MORE ARTICLES LIKE THIS ONE?
Visit our ARCHIVES
See Kelli's blog at: http://www.allaccessgroup.com/blog
|
|
|
|
Quotable
Colleagues
|
|
The only thing more
important than being good is being real.
-- Alan Cohen
|
|
Kelli's
Comments
|
|
Kelli Talks about the
"360 Digital Strategy"
For media and entertain-ment companies and artists and
celebrities with branded content, it is vital to map out a "360
Digital Strategy" to take advantage of cutting edge distribution
technologies, company connections and new revenue streams available
today to monetize content & connect directly with an
audience. Being able to leverage brand equity for faster
growth, market penetration, and consumer mindshare / awareness /
adoption is the key to success in our industry, which is reinventing
itself on a daily basis.
~ Kelli Richards
|
|
All Access Radio
|
|
Tune in as Kelli shares her journey and interviews
artists, celebrities, innovators, disruptors, and entrepreneurs,
among her many industry colleagues, on her weekly streaming "All
Access Radio Show" airing every Monday evening at 5pm PST / 8pm
EST.
Call-in live at (626) 696-8608 or listen online live, or on demand, by
clicking the link below to access the entire library of intimate
discussions with industry visionaries, and to access the Monday Night
Q&A at 5pm PST live each week. Join Kelli each week as she
hosts a "fireside chat" with some of the leading minds in
music, entertainment, and technology.
To hear the entire library of amazing interviews, please visit the
show archives at Kelli's Website.
On Demand Q&A
|
|
Newest eBook
|
|
Taking the Crowd to the Cloud - Social Media for
the Music Industry
  
The music
industry has turned into a very
complicated space, and marketing was NEVER easy to begin with.
Written by industry insider, Kelli Richards, "Taking the Crowd to the Cloud - Social Media for
the Music Industry" raises the
bar and demystifies social media marketing, helping musicians, agents
and anyone in our industry to THRIVE. Essentially, it empowers
and transforms the marketing mindset.
Featuring TEN
top social networks for musicians, this eBook maximizes your social
media to build (and keep) your audience. It holds the keys to eMail
marketing, YouTube, Facebook, Twitter and several hot secrets in
Social Media. (It even covers how to port your MySpace contents to
Facebook Music.) For
$37 this is easily the million dollar choice.
AND
you will receive quarterly updates on ALL Social Media news and
networks at no cost.
|
|
Kelli
Invited to be Part of
Techpinions.com
|
|
Kelli is pleased to share that she's been invited to be
one of the first contributing editors to
Techpinions.com
by founders
Ben and Tim
Bajarin
of Creative
Strategies, a top technology advisory based in Silicon Valley.
Techpinions
brings together
the insights and expertise of industry insides and thought leaders in
the field of technology and will cover everything from smart phones
and digital distribution to insights on the leading executives,
companies and deals going on in the tech world. Kelli looks forward
to sharing her cutting-edge insights on digital media and
entertainment in a vertical that literally reinvents itself every
single day. Stay tuned for more info!
|
|