Case Studies

Cisco

CHALLENGE:

A worldwide leader in networking that transforms how people connect, communicate and collaborate, Cisco Systems celebrated their 25th anniversary in Fall 2009.  Cisco management wanted the event to be a memorable experience celebrating their employees around the globe for a quarter-century of excellence so they recruited The All Access Group to deliver top name talent.

SOLUTION:

Working with Cisco, we culled through our wide range of celebrity connections, then identified Natalie Cole and Jerry Seinfeld as our top talent choices because of their polished and upbeat entertainment styles – and the fact that they worked well cross-culturally.  By delivering a hit recording artist who epitomizes class and an iconic comedian known for his smart humor, we were able to create a fun and festive mood that was appropriately sophisticated (yet not stuffy) for the momentous occasion.

OUTCOME:

Because we understand how to provide both the detailed preparation and controlled atmosphere to allow our celebrities to shine, both Natalie and Jerry performed at a superlative level.  The Cisco management was thrilled, expressing their deep pleasure in the result.  And, most important of all, the employees felt truly honored and recognized for their hard work.

Riptopia

CHALLENGE:

A national digital audio and video processing company, Riptopia specializes in helping consumers to convert their legacy media into digital format. Already comprised of a dynamic team including a former White House IT Manager, an F-14 fighter pilot, a scientist on the Human Genome Project at NIH and a rocket scientist, Riptopia needed a team member to fill the missing element of company strategist and positioning expert.

SOLUTION:

Riptopia brought in The All Access Group.  Working alongside the talented Riptopia team, we were able to utilize our digital media knowledge and strategic connections to drive more business to Riptopia from the sought-after content and technology arenas.

This included everyone from the major film studios to leading companies in Silicon Valley to the biggest retailers.

OUTCOME:

With the right insights, expertise and a rich Rolodex, we became an invaluable resource.  Riptopia was able to secure new business in a wider range of projects across the digital media realm and The All Access Group became a key player of the management team.

PatroNet

CHALLENGE:

To facilitate direct engagement between established musicians and their fans, while allowing the artist to benefit from a wide range of revenue streams and maintain control of their brand and their assets. They no longer needed to be tied to a record label.

SOLUTION:

Partnering with trailblazing artist Todd Rundgren, together we developed PatroNet which was the earliest model for artist direct-to-fan subscription services and which is widely acknowledged as being the genesis of what the industry now refers to as Artist 360 deals.

OUTCOME:

PatroNet provided established artists the opportunity to share new songs and music directly with their fans. This gave fans access to experience the artist’s creative process as it happened and allowed them to create a lasting relationship as they followed the artists over time and connected with them.  No longer did fans have to wait for the lengthy process of  an artist creating a new CD and then waiting to experience the tour, rather they would  have a front row experience of what the artist created as it was being created.  And they would enjoy unique premiums for underwriting the artist in real time.

VIRGIN MOBILE

CHALLENGE:

A globally recognized brand with a distinctly irreverent style, Virgin Mobile has been a leading MVNO (mobile virtual network operator) in the US since 2002. With outstanding products and services geared to a young demographic, the innovative team at Virgin Mobile champions the consumer with their exciting mix of offerings and initiatives.

One of the campaigns created by the Virgin Mobile team, called “Sugar Mama,” was meant to inspire customers to earn free minutes by engaging in interactive content experiences.

SOLUTION:

The All Access Group was recruited by senior management to drive premium content providers and leading brand, technology and entertainment companies to participate in the program.

Working with the head of sales, we strategized which world-class partners in brand/tech/entertainment would most appeal to the youth demographic. We then approached our senior level contacts at each of the selected companies to invite them to participate in the “Sugar Mama” program by providing compelling contests, advance film trailers, and other ‘sticky’ content that would attract customers and entice them to engage with that content in order to earn free minutes.

OUTCOME:

We quickly connected with top execs at nearly 100 leading technology and entertainment companies, and presented them with this opportunity to increase their brand awareness and be associated with a great product. We delivered premium partner candidates to Virgin Mobile USA, who were then able to forge long-term relationships with some of the most influential and best-recognized companies aimed at their target youth demographic. The “Sugar Mama” program was deemed a major success and a strategic ‘win’ for Virgin Mobile and for its participating partners.

MOZES

CHALLENGE:

Mozes is the premier product for connecting with the bands, brands and sports teams that you love directly from your mobile phone. Users can send instant updates, ringtones, wallpapers or other content they’d like to share and/or monetize with their communities. The company enables mobile connections for established artists, record labels, film studios, consumer brand companies, media agencies and event/promotional firms, building their fan base.

Looking to further build their network of relationships with branded content providers, Mozes looked to The All Access group for help.

SOLUTION:

Our plan was to accelerate revenue growth by maximizing on our relationships within our broad network of branded target prospects in these areas – all of whom would to stand to gain in terms of broad exposure with their audiences, as well as incremental revenues.

We worked closely with the heads of sales and marketing, and their teams, to identify the most desirable and visible prospects within the groups identified above. Then we went to work reaching out to our C-level contacts at each of those companies to get Mozes on their radar and to make them aware of the benefits of working with Mozes for their mobile marketing initiatives.

OUTCOME:

Our connections proved to be invaluable for Mozes. We educated the branded targets about the power of mobile marketing and the unique experiences they could create by leveraging Mozes’ solutions to better connect with their audiences, and to more effectively monetize them at the same time.

Curtis Thompson, VP of Sales at Mozes, had this to share about our efforts: “Kelli did nothing short of a fantastic job for us. She is extremely diligent, strategic and creative, and was very proactive working with our sales team to ensure we maximized her extensive network. Even when Kelli didn’t have a specific connection to a target of ours, she was very resourceful and effective in creating conversations and opportunities for us where none existed before, and enabled key dialogues for us.”

VIVO PRODUCTS

CHALLENGE:

Vivo Products is a design group focused on creating next generation interactive hardware and software products within the video game, music and fitness industries. The team has developed pre-loaded digital media players for Journey and Elvis Presley, a Guitar Hero/Rock Band axe guitar controller for Gene Simmons of KISS, beautiful prototype replicas of the Beatles’ instruments (for their Rock Band game), and pre-loaded hardware for fitness guru Jillian Michaels, among others. We were brought in to drive Business Development and Content Partnerships for the company with celebrity clientele and branded entertainment companies.

SOLUTION:

Working with the founder and CEO, we facilitated conversations with many of the top artists and brands he had identified as priority targets with whom to create custom controllers and digital media players. The talent we brought to Vivo included: Stone Temple Pilots (STP), Tommy Lee, Old Navy, The Beatles, Bon Jovi, AC/DC, Duran Duran & Bootsy Collins and among many others.

OUTCOME:

Without exception, all of the target clients that we created relationships with on behalf of Vivo were enthusiastic about the products and the prospect of working with the company. The CEO was extremely pleased with our work and the caliber of our connections. We were equally enthused about working with “creative disruptors” who embody unique value and exceptional design. It was a perfect partnership between our contacts in the artist and brand worlds with Vivo’s market needs.