Category Archives: Creative Disruptor

Chatting with Brenden Mulligan, Founder of OneSheet, the One Stop Solution for Artists

Posted on August 17, 2011 by Kelli Richards

For a long time now, artists have been asked to create profiles on all of these different services, and one problem I felt was there was that there wasn’t necessarily an easy way to weave these together. What I wanted to do was make it incredibly easy for an artist to create a maintenance free web presence, something that would take them only a few minutes to do and be totally affordable. Continue reading →

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Apple – Building a Brand, Leaving a Legacy

Posted on June 16, 2011 by Kelli Richards

Seeing Steve Jobs battle through the fight of his life to restore Apple to greatness – a graceful, courageous and obviously successful battle – doesn’t hold a candle to seeing him fight for his life now. He’s obviously ill. But what he’s creating, despite (or because of) that illness is mind blowing. Naysayers can address the iCloud any way they want, but what we all know is that it’s pretty damned likely to be successful. Continue reading →

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Karma-Chameleon. The Fast-Changing Metrics of Digital Music

Posted on May 21, 2011 by Kelli Richards

The changes in the digital music world continue to inspire a lot more than fear – they’re creating connections on every level, minute by minute. It’s great to see the Billboard Music Awards getting so much attention on traditional media, but the truth is that their rankings simply don’t mean what they used to. Long recognized as the industry standard, it’s no secret that the on-demand player and purveyor of music (and ranking) is now YouTube. Continue reading →

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Personalizing Lyrics – One Amazing, Creative Way to Personally Rock The Fan Base

Posted on May 17, 2011 by Kelli Richards

As a true lover of technology, as well as a coach in both the business world and in the digital music space, when I come across a tech solution that changes the course of a musician’s business and revenue stream, and builds a better fan base – well, let’s just say it’s always a reason to celebrate. As the music industry has been pummeled over the last decade, hit with punches from outside and inside of itself, creativity has turned out to be the number one solution to surviving – and thriving – the ever changing landscape. Continue reading →

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