Kelli’s Bio

Digital Media Trailblazer

Media traiblazer, uber-connector and influencer across media, digital music, entertainment and technology, Kelli Richards literally & figuratively lives in the crosshairs of Silicon Valley, forecasting trends and connecting decisionmakers to talent and one another. Sought after consultant, mentor, producer and speaker, Kelli and team consistently work their magic bringing business opportunities to life by bringing together best of breed tech companies, record labels, film studios, consumer brands, artists and celebrities, and other industry luminaries & thought leaders. Kelli envisions and executes on a very big scale. She also works with a range of disruptive, innovative start-ups as an advisor, acting VP of Strategic Partnerships, and periodically connects them with financing sources.

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Clients of The All Access Group have ranged from funded start-ups to Fortune 100 companies dedicated to creating innovative consumer-facing technologies in digital music and entertainment. They have included a wide range of tech companies, creative innovators and entrepreneurs, musicians and celebrities, premium content owners and distributors, and celebrity event organizers.

Connector of “Creative Disruptors”

Says Kelli, “At The All Access Group, we are most comfortable working with what I call the ‘creative disruptors’ of the world.  These are the mavericks who never settle for the status quo, but constantly seek new and different ways to deliver knockout content to an ever-evolving digital world. We connect the disruptors, visionaries and innovators from the worlds of technology and entertainment and facilitate their partnership success.”

Recognized as a digital music and entertainment futurist and thought leader, Kelli has broad and deep access to a wide range of established musicians, influencers and celebrities.  She and her team possess unique expertise in a strategic process they call ‘Artist 360 Digital Delivery,’ where The All Access Group leverages cutting-edge technologies to distribute an artist or celebrity’s brand-name products directly to their fans.  As a part of this innovative package, Kelli conceives and produces events based on forward-thinking “Concerts of the Future” technologies that result in both richer artist to fan experiences (before, during, and after concerts) and new revenue streams for artists as a result.

Recognized Thought Leader

Prior to launching AAG, Kelli was responsible for launching and driving music and entertainment strategies during her many years at Apple; and was fortunate to have been person to have been personally mentored by Steve Jobs. She was also an A&R exec at EMI Music, and has been a Board of Governors member of NARAS (the Grammys). Kelli is also a celebrity wrangler & talent producer for nearly three decades. And she’s a thought-leader having published several best-selling books, including “The Magic & Moxie of Apple: An Insider’s View”, & is also the host of a weekly online radio show called “All Access Radio” doing fireside chats with a wide range of tech and entertainment luminaries who in their own way have been disruptors and innovators as well.

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A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli is also an acclaimed talent producer of various music events and projects.  She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno. Additionally, she was a 20-year talent producer behind the BAMMIES, and remains a long-time talent executive and co-producer of the annual Pollstar Concert Industry Awards.

Certified as a coach both by the Institute of Integrative Coaching (founded & run by bestselling author Debbie Ford), and by The Foundation for Holistic Coaching (founded & run by bestselling author Alan Cohen), Kelli is one of less than 20 people in the world who has achieved the status of Integral Master Coach being personally mentored by Alan Cohen. She’s one of fewer than 40 people globally who has also been personally trained and mentored by Alan Weiss (“The Million Dollar Consultant” & author of over 50 books) as one of his Master Mentors.

Kelli has sat on the San Francisco chapter of the Board of Governors for the National Academy of Recording Arts and Sciences (NARAS), which is the producer of the Grammy Awards.  She holds a BS in Business Administration and an MBA both from San Jose State University.

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