Month: September 2011

Complimentary Access to NARM Webinar Thursday 9/22

Kelli Richards September 20, 2011

I will be offering a 45 minute presentation with NARM this Thursday 9/22 at 1pm PST.

The team at NARM has graciously given me 15 free “seats” at the Webinar to share with my followers and colleagues. The topic will be “Taking The Crowd to The Cloud – Social Media for the Music Industry,” which was the focus of my recent eBook.

Please use code WEBINAR-15-narm when you register to get your free access to this exciting Webinar.  https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=NARM&WebCode=EventDetail&evt_key=74695d42-1584-4595-ae87-e36c1e3822ef

***NOTE: You go through the entire registration process before you get a chance to enter your code and save the $29 fee. But it’s there, don’t worry. Hope all 15 seats get used!

Kelli Richards,
CEO of the All Access Group

An Intimate Fireside Chat with Video Music Director and Producer, Robby Starbuck

Kelli Richards September 15, 2011

This month’s Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck.

Robby Starbuck is an artist who’s willing to take huge risks to walk the walk and paint his unique voice on his own private canvas — film. He’s directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel.  CEO, Producer, Video and film director, Robby Starbuck is pioneering a new interpersonal relationship between music, video, artist and film. He is first an artist, but constantly raises the bar on himself as a CEO — and on the industry in which he operates.

Kelli:  Let’s switch gears a little bit and talk about the industry itself. Video’s been given new life by social media, and especially through YouTube. Videos by Vevo alone were seen by almost 40% of the unique US videos last year. Do you think video will continue its new popularity after being on the decline for so long?  AND if so, do you think mainstream media, like MTV, could jump back on board?

Robby Starbuck:  Well there’s two answers there, I think absolutely yes, as far as video continuing its rise… if you look at the numbers and the statistics … and combine it all, it’s staggering.  Now is the time when we see the most music videos ever watched in the history of television and the modern era.  One thing that we have in the palm of our hands is that people are watching from third world countries, tiny cities in Africa.  Do they have TV with MTV on it?  I think not.  But they’re watching on YouTube.  As far as MTV goes, from what I know about production at MTV, I doubt there’s going to be a huge resurgence.

Kelli:  Would you share, in broad strokes, what your social media campaign looks like and how you’ve used it (quite brilliantly, I might add) to embrace the fan tribe around your work? 

Robby Starbuck:  I really feel like such a huge part of me getting to do what I do was building a social network and a following, and my approach to it has always been wanting to know people. Still to this day you can access me any day.  Some people would argue that it’s a bad thing, but I love it.  I love having that connectivity with my audience.  Yeah, I’m very accessible, you can contact me pretty much on any social network…. That’s been my approach, to just be me.  I’ve had a lot of relationships grow just mentoring kids, where I’ve exchanged emails to try to keep them up. Kids need that.  A lot of them don’t have a system or foundation to be confident.  That’s what I’m trying to do, to give people something to believe in themselves about.  Just loving people is what it’s about for me.  Genuinely wanting to be a piece of the puzzle.

Click here to hear the entire interview…

Kelli Richards,
CEO of The All Access Group, LLC

An Intimate Fireside Chat with Thomas Dolby and Kelli Richards

Kelli Richards September 14, 2011

[audio:https://allaccessgroup.com/wp-content/uploads/2011/09/Thomas-Dolby-QA-with-Kelli-Richards.mp3|titles=Thomas Dolby Q&A with Kelli Richards]

This week’s “Fireside Chat“ was with the Iconic ’80s electronic music and MTV pioneer, Thomas Dolby. I’m very fortunate to know Thomas personally and professionally, for almost 20 years. Best known for his hit, “She Blinded Me with Science,” Thomas Dolby is much more than a recording artist, he’s also a Producer and the Music Director for TED. In fact, he’s STILL leading the tech revolution with his interactive game, Floating City, which reacts to player contributions, eventually granting access to Thomas’ newest music.

This is digital technology meeting music at its best!

Kelli Richards,
CEO of The All Access Group, LLC

The Gifts of the Digital Age – Remember 9/11

Kelli Richards September 11, 2011

Like so many, I have my own story about 9/11, one which remains especially poignant for me.  I was scheduled to be on Flight 93 from Newark to San Francisco, returning from a trip to New York to see two-day concert that Michael Jackson did there to celebrate his 35th anniversary in the business. I had a terrible feeling about going to New York though — and didn’t wind up making the trip at all.  I listened to that inner voice, and every day since, I feel that in some not so small way, I’m one of the lucky ones who survived.

Today’s article will be short. It reflects upon one of the most powerful testaments to the age of digital technology. Because of the advances in digital technology, we are able to keep alive the memories of those who lost loved ones on this day, ten years ago – and even more, to broadcast those memories to our nation and to our world. They do not remain locked in a vault somewhere, for eternity, they are instead broadcast to the far corners of the universe through social media.

https://storycorps.org/listen/stories/category/september-11/

For the past five years, StoryCorps and the National September 11 Memorial & Museum have worked to record at least one story to honor each life lost on September 11, 2001, ten years ago today. To date, families and friends have memorialized nearly 600 individual victims of the attacks through the StoryCorps interview process. When the 9/11 Memorial opened this morning, excerpts from 10 of these StoryCorps interviews will be featured at the site.

The gifts of digital technology go one step further. Gratefully, the 9/11 Memorial Guide is available through a new iPhone, Android, and Windows Phone app, which visitors to the Memorial will download before visiting the site. This app will allow visitors to search the names arrangement of the Memorial and present select StoryCorps interviews, which help illustrate the enormity of the loss on 9/11 through the personal remembrances of families who lost loved ones on that day. The app will feature StoryCorps stories from each of the nine groups of victims memorialized at the site:  WorldTradeCenter(North), WorldTradeCenter(South), the Pentagon, Flight 93, Flight 77, Flight 175, Flight 11.

May the memories of those lost be preserved and shared.

Kelli Richards,
CEO of The All Access Group, LLC

https://storycorps.org/listen/stories/category/september-11/

VIP Breakfast at Digital Music West – Redefining Social Media for the Music Industry

Kelli Richards September 5, 2011


One of the best perks of being a speaker and a leader in the digital space for over two decades is that several times a year I get to take the stage at a variety of industry events and share the freshest ideas and tech advances with my peers and colleagues.

Digital Music Forum West, put together by Digital Media Wire, is a big favorite among these events. Recognized by the Wall Street Journal as one of the top reads for digital media insiders, Digital Media Wire offers a free daily newsletter that curates the most important headlines impacting entertainment, media and digital technology. Twice a year, Ned and Tinzar Sherman, the heart and soul behind the scenes of DMW, gather some of the industry’s leading minds and put on the leading technology forum for all things music.

As the technology and issues surrounding digital music become more difficult to navigate, Digital Music Forum West (and east, in the spring) provides the stage for discourse, information and sometimes fierce disagreement. It offers great content, access to industry leaders and an introduction to fresh new faces on the music-tech scene, all gathered to socialize, share ideas, do deals and learn about digital technology and services in music.

This year, I’m fortunate to lead a complimentary VIP breakfast kicking off the start of Day 2.  This is an informal roundtable discussion focused on my newest eBook “Taking the Crowd to the Cloud – Social Media for the Music Industry” on Friday, October 7th, from 8:00-9:00am. The VIP Breakfast includes a vibrant discussion, great company, and a printed copy of my eBook, for the first 20 people who reserve their seat by Tuesday, October 4th (to do so, contact my team at sandy@allaccessgroup.com). The breakfast will coincide with the formal Amazon publication launch of my eBook on 11/11/11.

This is the second quarterly VIP breakfast I’ve put together to kick off an industry event. The first was an amazing gathering of new faces and thought leaders, led by me, at the Bandwidth Music / Tech Conference in August.  It included my own social media strategist, Mary Agnes Antonopoulos, Scott Perry from Music Tipsheet (friend to all undiscovered artists), Sibley Verbeck from The Electric Sheep Company / Steam Jam, Aaron Williams from SocialSamba.com (a branded social app that fans join to interact directly with the characters they’re fans TV), and over a dozen other industry leaders.

This VIP Breakfast should be just as exciting, with Digital Media West, setting the stage with 300+ of the most influential music and digital media leaders. Some of who are close personal friends and colleagues, like industry leaders Michael Robertson, Jim Griffin and Ian Rogers, CEO of Topspin.

Ian is a rock star in the digital music world and was one of the first to define the way artists and labels promote and experience digital media.  Ian built many of the earliest promotional websites for the music and film industries and prior to joining Topspin Media as their CEO in 2008 and had been GM of music at Yahoo. He was one of the first guests on my streaming radio show Monday nights, which you can hear in its entirety on my website at https://allaccessgroup.com/articles-and-resources/blog-talk-radio

To save your seat at the upcoming VIP breakfast, please email my team at sandy@allaccessgroup.com and feel free to use code DMFW25 to save 25% off the registration fee at Digital Music Forum West.

Kelli Richards,
CEO of The All Access Group, LLC
https://allaccessgroup.com/articles-and-resources/events/

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